Of course, you also rely on your users being willing participants. Your product is your user base, which you sell to advertisers. If anyone from Ultimate-Guitar reads this, here's some advice from a web developer: users don't like intrusive ads. People stopped using it because of the shitty advertisements and so, as a response to losing ad revenue, they've gotten more hardcore with ads. I thought the site was dead? It's like the 9Gag of tab sites. Yea I haven't used Ultimate Guitar in a while. I'd rather give my money to sites like Songsterr, who provides a decent limited free experience without resorting to these tactics. I don't have a problem with paying extra for premium content, but I take issue with the practice of deliberately frustrating users to pay more money. They are the digital equivalent of the annoying kid who demands a a dollar to leave you alone. It displays multiple confirmation prompts to install their app, and is formatted to prevent zooming in a mobile browser. Their site is filled with popups that obscure content and large banners that shrink the usable screen space. However, the tactics on UG's website go way beyond serving simple advertising. Most people using the extension are content to keep it that way. Even the popular AdBlock Plus extension is configured by default to show the unobtrusive ads. Plenty of people, myself included, would agree with you to the extent that most websites need ad revenue to survive.
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